9.
[ Work ]
Good Hood Store
Art Direction, Set Design
Paris, FR
03/2025
A.
[ Selected ]
9.
[ Selected ]
Overview
A photographic series positioning the store as a cultural node rather than a retail environment. Products, people, and architecture were documented with equal importance, collapsing hierarchies between object and context. The imagery focused on proximity, overlap, and informal exchange—moments where commerce and community intersect. Rather than presenting stock, the work described atmosphere. Retail was framed as social infrastructure shaped by rhythm, taste, and encounter.
Collaborators
Art Direction — Paolo Ricci
Production — Keisha Bennett
Photography — Louis Becker
Set Design — Matilda Frost
Casting — Andrej Novak
9.
[ Work ]
Good Hood Store
Art Direction, Set Design
Paris, FR
03/2025
9.
[ Selected ]
Overview
A photographic series positioning the store as a cultural node rather than a retail environment. Products, people, and architecture were documented with equal importance, collapsing hierarchies between object and context. The imagery focused on proximity, overlap, and informal exchange—moments where commerce and community intersect. Rather than presenting stock, the work described atmosphere. Retail was framed as social infrastructure shaped by rhythm, taste, and encounter.
Collaborators
Art Direction — Paolo Ricci
Production — Keisha Bennett
Photography — Louis Becker
Set Design — Matilda Frost
Casting — Andrej Novak







