1.

[ Work ]

Drakes

Creative Direction, Visual Identity

Stockholm, SW

10/2025

A.

[ Selected ]

1.

[ Selected ]

Overview

A visual study exploring movement, protection, and terrain. The project blurred the boundaries between performance documentation and landscape portraiture, combining set-built environments with real-world locations to examine how the body negotiates weather, weight, and resistance. Rather than privileging speed or exertion, the imagery lingered on moments of pause—garments at rest, bodies held in suspension, materials responding to climate. The work positioned technical apparel within a slower, more contemplative visual language, reframing function as something felt rather than demonstrated. Outdoor gear became less about conquest and more about coexistence with environment.

Collaborators

Set Design — Angela Mitchel
Creative Direction — Roy Farrer
Production — AWT Agency
Casting — Mareth Stoker

1.

[ Work ]

Drakes

Creative Direction, Visual Identity

Stockholm, SW

10/2025

1.

[ Selected ]

Overview

A visual study exploring movement, protection, and terrain. The project blurred the boundaries between performance documentation and landscape portraiture, combining set-built environments with real-world locations to examine how the body negotiates weather, weight, and resistance. Rather than privileging speed or exertion, the imagery lingered on moments of pause—garments at rest, bodies held in suspension, materials responding to climate. The work positioned technical apparel within a slower, more contemplative visual language, reframing function as something felt rather than demonstrated. Outdoor gear became less about conquest and more about coexistence with environment.

Collaborators

Set Design — Angela Mitchel
Creative Direction — Roy Farrer
Production — AWT Agency
Casting — Mareth Stoker

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